Fueling Creativity & Community

The Mission

Through the lens of the arts and the creative act, Project Space 411 works to position Winston-Salem as an inclusive, forward-thinking city. Project Space 411 is a connecting agent that encourages, promotes, and advances innovative actions, collaborations, and fresh modes of thinking that include and benefit all of our citizens.

The Vision

To move all of Winston-Salem forward creatively, utilizing the arts as the connecting catalyst.

A modern cafe with high ceilings, hanging globe lights, and black and gold accents. A wooden bar with black stools is on the left, with a woman working behind it. To the right, there are round tables with black tablecloths and floral centerpieces, surrounded by wicker chairs. The floor has small white hexagonal tiles with black flower pattern accents. There's a large projector screen showing a nature scene in the back, and a wall with decorative window frames and a cushioned bench along the wall.
Black and white geometric pattern of diamond shapes and concentric squares.
Close-up of a white tile mosaic with concentric curved patterns and black grout lines.

The Project Space 411 Story

Project Space 411 and it's flagship initiative, Second Serving Studios, was the brainchild of a group of creative problem solvers who saw an opportunity for Winston-Salem to become a nationally-recognized leader in culinary media arts while at the same time having a tremendous positive impact on the community at large. 

Following a deep dive into mapping Winston-Salem's many creative assets, the Board voted in 2023 to embark on a series of high value, collaborative and creative projects that had the potential to have a significant positive impact on issues holding Winston-Salem back. Our belief is that the future of this community and region is unlimited, and the role of Project Space 411 is to bring together the forces of creative change and ambitious leadership that can amplify our potential. 

We believe that this Big Idea of developing a state-of-the-art, culinary-focused media studio at the center of Winston-Salem - in the heart of the arts, innovation & business district - will have a powerful impact on the economic redevelopment of Downtown, food insecurity, job creation and workforce development, new visitors and residents to the area, economic support for our small business community, real-world experience for the students at our many institutions of higher education and, most importantly, bring the diverse assets of the community together to create a brighter future for all.

A person is taking a photo of a woman in a musical performance with colorful stage lights creating a silhouette effect.

Why Winston-Salem, NC?

Winston-Salem has long been known as the City of Arts and Innovation—a place where creativity isn’t just celebrated, it’s woven into the culture. This is a city built by makers, dreamers, and storytellers, shaped by the Moravian tradition of craftsmanship, community, and hands-on ingenuity. That spirit is still alive today in Old Salem, in our local arts institutions, and in the everyday belief that creativity can be a force for good. Project Space 411 carries that legacy forward by using food, storytelling, and community engagement as tools to strengthen neighborhoods and inspire the next generation of creators.

Winston-Salem is also home to a remarkable ecosystem of partners who believe in purpose-driven work—from major corporations to world-class universities to a diverse community of artists and entrepreneurs. It is a city small enough to build authentic relationships, yet big enough to spark bold ideas with national impact. For a nonprofit committed to access, equity, and community uplift, there is no better environment. Winston-Salem offers the collaborative energy, civic pride, and creative foundation that allow Project Space 411 to root deeply, build sustainably, and deliver meaningful impact across the region.

“We’re fortunate to have a Board whose Emmy-winning creative leadership, business expertise, legal and philanthropic insight, and deep community roots all come together around a shared belief in Winston-Salem’s future as a true creative capital.”

— Jake Camp, Executive Director

Our Team

  • Jake Camp, Executive Director

    Jake Camp is an Emmy Award-winning television producer and Executive Director of Project Space 411, where he leads the vision for Second Serving Studios, North Carolina’s first nonprofit culinary media hub. A UNC Chapel Hill Journalism graduate with 15 years of experience producing acclaimed series such as Be My Guest with Ina Garten, The Pioneer Woman, and Barefoot Contessa for Food Network, Jake has earned more than 30 industry honors, including a Daytime Emmy® and several James Beard Awards. He is currently pursuing his Executive MBA at Northwestern’s Kellogg School of Management as a distinguished ROMBA Fellow and serves as an Adjunct Instructor at his alma mater, The Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill. Jake lives in Holly Springs, NC with his husband and their two children, all adopted through the state’s foster care system.

  • A woman with shoulder-length brown hair holding a glass jar with a drink, smiling, in a casual cafe setting.

    Claire Calvin, Chair of the Board of Directors

    Claire Calvin is a Winston-Salem restaurateur who owns and operates several Tex-Mex concepts based on her love of the food of her home state, Texas. She stays busy running The Porch, Alma Mexicana and East of Texas and being actively engaged in the community through non-profit work. She and her husband, Dr. Matt Giegengack, are proud parents of three great children, Finn, Gus and Ruby. Claire has been on the Board of Project Space 411 since 2020 and has been Board President since 2024.

Our Board of Directors

  • An older woman with blonde hair, glasses, and a black long-sleeve top standing with arms crossed, smiling in front of a blue and gray striped wall.

    Mary Craven Adams

    Womble Bond Dickinson, LLP

  • A man with glasses and curly hair wearing a blue button-up shirt standing against a light-colored wall.

    Paul Bercovitch

    Emmy-Winning Sound Editor

  • Portrait of an older man with glasses, wearing a blue suit and light blue shirt, smiling against a neutral background.

    Curtis Bland

    Goodwill Industries

  • A woman with brown hair tied back, wearing a tie-dye gray and white shirt and turquoise necklace, standing in front of a bookshelf filled with records and books.

    Marina Davis

    Screenwriter

  • A smiling man with short hair, wearing a dark T-shirt, outdoors with sunlight and foliage in the background.

    Ned Erickson

    Lot 63

  • Woman standing next to a United Nations flag and a wooden wall plaque with the UN emblem, smiling at the camera.

    Laura Gardea

    Triad Music Academy

  • A smiling man with white hair and glasses, wearing a navy blue jacket with a collared shirt, seated in front of a bookshelf filled with books.

    Redge Hanes

    Writer

  • A confident man with a gray beard and shaved head standing in a courtroom, wearing a gray blazer, black turtleneck, and a pocket square, with his arms crossed in front of wooden pews and a judge's bench in the background.

    Derek Hicks

    Wake Forest University

  • Portrait of a smiling woman with short brown hair, blue eyes, wearing a blue top, black blazer, a gold chain necklace, and small earrings, against a gray background.

    Shaida Horner

    Wake Forest University

  • A woman with shoulder-length brown hair wearing a black turtleneck sweater, hoop earrings, and a necklace with a large pendant, smiling against a plain light-colored background.

    Alexandra Hoskins

    Winston-Salem/Forsyth County Schools

  • A man with glasses, smiling, wearing a black blazer and a purple shirt, against a dark gradient background.

    Eric Johnson

    Trailblazer Studios

  • Portrait of a smiling man in a dark blue suit with a light blue shirt, standing indoors in front of a geometric wooden wall.

    Coleman Team

    Front Street Capital

  • A woman with shoulder-length red hair, wearing a navy and white patterned top, smiling and leaning on a metal railing indoors.

    Lauren Vilchik

    UNCSA

  • A smiling middle-aged man with gray hair, beard, wearing a pink checkered button-up shirt, standing in a bright corridor with large windows.

    Trent Wall

    Atlantic Union Bank