Fueling Creativity & Community
Our Mission
Through the lens of the arts and the creative act, Project Space 411 works to position Winston-Salem as an inclusive, forward-thinking city. Project Space 411 is a connecting agent that encourages, promotes, and advances innovative actions, collaborations, and fresh modes of thinking that include and benefit all of our citizens.
Our Vision
To move all of Winston-Salem forward creatively, utilizing the arts as the connecting catalyst.
The Project Space 411 Story
Project Space 411 and it's flagship initiative, Second Serving Studios, was the brainchild of a group of creative problem solvers who saw an opportunity for Winston-Salem to become a nationally-recognized leader in culinary media arts while at the same time having a tremendous positive impact on the community at large.
Following a deep dive into mapping Winston-Salem's many creative assets, the Board voted in 2023 to embark on a series of high value, collaborative and creative projects that had the potential to have a significant positive impact on issues holding Winston-Salem back. Our belief is that the future of this community and region is unlimited, and the role of Project Space 411 is to bring together the forces of creative change and ambitious leadership that can amplify our potential.
We believe this big idea—developing a state-of-the-art, culinary-focused media studio at the center of Winston-Salem, in the heart of the arts, innovation, and business district—will have a powerful impact on the economic redevelopment of downtown: addressing food insecurity, creating jobs and workforce-development opportunities, attracting new visitors and residents, supporting our small-business community, and providing real-world experience for students at our many institutions of higher education. Most importantly, it will bring the community’s diverse assets together to create a brighter future for all.
Why Winston-Salem, NC?
Winston-Salem has long been known as the City of Arts and Innovation—a place where creativity isn’t just celebrated, it’s woven into the culture. This is a city built by makers, dreamers, and storytellers, shaped by the Moravian tradition of craftsmanship, community, and hands-on ingenuity. That spirit is still alive today in Old Salem, in our local arts institutions, and in the everyday belief that creativity can be a force for good. Project Space 411 carries that legacy forward by using food, storytelling, and community engagement as tools to strengthen neighborhoods and inspire the next generation of creators.
Winston-Salem is also home to a remarkable ecosystem of partners who believe in purpose-driven work—from major corporations to world-class universities to a diverse community of artists and entrepreneurs. It is a city small enough to build authentic relationships, yet big enough to spark bold ideas with national impact. For a nonprofit committed to access, equity, and community uplift, there is no better environment. Winston-Salem offers the collaborative energy, civic pride, and creative foundation that allow Project Space 411 to root deeply, build sustainably, and deliver meaningful impact across the region.