Fueling Creativity & Community

The Mission

Through the lens of the arts and the creative act, Project Space 411 works to position Winston-Salem as an inclusive, forward-thinking city. Project Space 411 is a connecting agent that encourages, promotes, and advances innovative actions, collaborations, and fresh modes of thinking that include and benefit all of our citizens.

The Vision

To move all of Winston-Salem forward creatively, utilizing the arts as the connecting catalyst.

The Project Space 411 Story

Project Space 411 and it's flagship initiative, Second Serving Studios, was the brainchild of a group of creative problem solvers who saw an opportunity for Winston-Salem to become a nationally-recognized leader in culinary media arts while at the same time having a tremendous positive impact on the community at large.

Following a deep dive into mapping Winston-Salem's many creative assets, the Board voted in 2023 to embark on a series of high value, collaborative and creative projects that had the potential to have a significant positive impact on issues holding Winston-Salem back. Our belief is that the future of this community and region is unlimited, and the role of Project Space 411 is to bring together the forces of creative change and ambitious leadership that can amplify our potential.

We believe that this Big Idea of developing a state-of-the-art, culinary-focused media studio at the center of Winston-Salem - in the heart of the arts, innovation & business district - will have a powerful impact on the economic redevelopment of Downtown, food insecurity, job creation and workforce development, new visitors and residents to the area, economic support for our small business community, real-world experience for the students at our many institutions of higher education and, most importantly, bring the diverse assets of the community together to create a brighter future for all.

Why Winston-Salem, NC?

Winston-Salem has long been known as the City of Arts and Innovation—a place where creativity isn’t just celebrated, it’s woven into the culture. This is a city built by makers, dreamers, and storytellers, shaped by the Moravian tradition of craftsmanship, community, and hands-on ingenuity. That spirit is still alive today in Old Salem, in our local arts institutions, and in the everyday belief that creativity can be a force for good. Project Space 411 carries that legacy forward by using food, storytelling, and community engagement as tools to strengthen neighborhoods and inspire the next generation of creators.

Winston-Salem is also home to a remarkable ecosystem of partners who believe in purpose-driven work—from major corporations to world-class universities to a diverse community of artists and entrepreneurs. It is a city small enough to build authentic relationships, yet big enough to spark bold ideas with national impact. For a nonprofit committed to access, equity, and community uplift, there is no better environment. Winston-Salem offers the collaborative energy, civic pride, and creative foundation that allow Project Space 411 to root deeply, build sustainably, and deliver meaningful impact across the region.

“We’re fortunate to have a Board whose Emmy-winning creative leadership, business expertise, legal and philanthropic insight, and deep community roots all come together around a shared belief in Winston-Salem’s future as a true creative capital.”

— Jake Camp, Executive Director

Our Team

Jake Camp, Executive Director

Jake Camp is an Emmy Award-winning television producer and Executive Director of Project Space 411, where he leads the vision for Second Serving Studios, North Carolina’s first nonprofit culinary media hub. A UNC Chapel Hill Journalism graduate with 15 years of experience producing acclaimed series such as Be My Guest with Ina Garten, The Pioneer Woman, and Barefoot Contessa for Food Network, Jake has earned more than 30 industry honors, including a Daytime Emmy® and several James Beard Awards. He is currently pursuing his Executive MBA at Northwestern’s Kellogg School of Management as a distinguished ROMBA Fellow and serves as an Adjunct Instructor at his alma mater, The Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill. Jake lives in Holly Springs, NC with his husband and their two children, all adopted through the state’s foster care system.
Claire Calvin, Chair of the Board of Directors

Claire Calvin is a Winston-Salem restaurateur who owns and operates several Tex-Mex concepts based on her love of the food of her home state, Texas. She stays busy running The Porch, Alma Mexicana and East of Texas and being actively engaged in the community through non-profit work. She and her husband, Dr. Matt Giegengack, are proud parents of three great children, Finn, Gus and Ruby. Claire has been on the Board of Project Space 411 since 2020 and has been Board President since 2024.